Tag: Major League Rugby
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Dallas Jackals Rugby Team Dissolves: End of an Era in Major League Rugby
The Dallas Jackals Dissolve September 19th, 2024 – Around Noon, turned the worst fears of Dallas professional rugby fans and fans of Major League Rugby (MLR) into reality as the Dallas Jackals dissolved operations. The truth of the matter is that Dallas, as an original MLR member, has been on shaky ground since day 1…
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How Major League Rugby (MLR) Is Transforming the North American Rugby Landscape
Major League Rugby (MLR): Revolutionizing the North American Rugby Scene Rugby, a sport with deep roots in countries like England, New Zealand, and South Africa, has been making significant strides in North America. One of the key drivers behind this growth is Major League Rugby (MLR), a professional rugby union league that has been instrumental…
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Is RUM The New RIM?
RUM vs. RIM: A Deep Dive into Rugby’s Latest Marketing Venture It was an average day for me, listening to my ever-growing list of rugby podcasts. On this occasion I was listening to the first episode of Rugby Wrap Up Raw when I heard something that sounded familiar. Matt McCarthy mentioned a new entity called…
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Another Team Shutters the Doors: A Roadmap is in Order
Another Sports Team Closes Down: Why a Strategic Roadmap is Crucial for Survival Two weeks ago I expressed my concerns when fans were screaming, “The next MLR team should be in city X!” Ironically, these mutterings on social media were happening as rumors of the Jackal’s demise were swirling. While I love the passion, I…
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Rest, Recover, Rise: Advocating for a Universal Bye Week in MLR
The rumor mill on the 2025 Major League Rugby Season has already started … Although, this is a rumor The Big Guy can get behind! Scheduling has been a nightmare, and we saw with the contraction then expansion of the teams prior to the start of the 2024 how this is almost too much for…
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Inside the MLR 2024 Collegiate Draft
MLR 2024 Collegiate Draft I’m not sure where to start because 80% of the production and process of the event barely registered as a draft in my American-sports mind. Professional sports drafts don’t exist anywhere else in the world, other than the USA, so maybe our fixation on the must-watch event that IS…
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Creating Rugby Icons: How MLR Can Benefit from Player-Centric Marketing
Rugby, as a sport, traditionally emphasizes team effort over individual stardom. This culture contrasts with sports like basketball or football, where individual stars often drive fan engagement. MLR might focus on maintaining this tradition to preserve the sport’s integrity and appeal to its core fan base, but The Big Guy and every else hasn’t seen…