Tag: MLR
-
Is RUM The New RIM?
RUM vs. RIM: A Deep Dive into Rugby’s Latest Marketing Venture It was an average day for me, listening to my ever-growing list of rugby podcasts. On this occasion I was listening to the first episode of Rugby Wrap Up Raw when I heard something that sounded familiar. Matt McCarthy mentioned a new entity called…
-
Another Team Shutters the Doors: A Roadmap is in Order
Another Sports Team Closes Down: Why a Strategic Roadmap is Crucial for Survival Two weeks ago I expressed my concerns when fans were screaming, “The next MLR team should be in city X!” Ironically, these mutterings on social media were happening as rumors of the Jackal’s demise were swirling. While I love the passion, I…
-
Inside the MLR 2024 Collegiate Draft
MLR 2024 Collegiate Draft I’m not sure where to start because 80% of the production and process of the event barely registered as a draft in my American-sports mind. Professional sports drafts don’t exist anywhere else in the world, other than the USA, so maybe our fixation on the must-watch event that IS…
-
Creating Rugby Icons: How MLR Can Benefit from Player-Centric Marketing
Rugby, as a sport, traditionally emphasizes team effort over individual stardom. This culture contrasts with sports like basketball or football, where individual stars often drive fan engagement. MLR might focus on maintaining this tradition to preserve the sport’s integrity and appeal to its core fan base, but The Big Guy and every else hasn’t seen…